Napapijri Unveils Fall/Winter 2025 Collection

Napapijri just pulled the curtain on its Fall/Winter 2025 collection in Milan with a concept that feels more like a journey than a lineup. Titled A Geography of Time, the collection retraces the brand’s roots in Courmayeur, flows through Milan’s polished streets, and lands on the luxe slopes of Cortina. It’s fashion as a memory map, an ode to exploration, both physical and emotional. Brand president Silvia Onofri summed it up best: this isn’t just about clothes, it’s about telling stories through materials and design. The vibe? A tightrope walk between heritage and innovation, layering nostalgia with a future-facing edge.

Technical Gear Meets Archive Romance

Napapijri is leaning into the duality of their DNA outdoor functionality fused with urban wearability. Transitional pieces kick things off with marble-dyed vests and sweaters perfect for layering as autumn drags its feet. Then the Archive Project returns for its third season, spotlighting the Skidoo jacket and equipping it with expedition-style patches, Norwegian flags, and vintage-inspired emblems. There’s also a reissued Equator duffle bag with maritime color-blocking, tying the line back to the brand’s adventurous pulse. It’s a remix of classic explorer codes dressed up for 2025.

The Heart of Winter

As the drop deepens into peak winter, Napapijri doubles down on function-forward design. Think taped seams, pass-pockets, and full weather-proof membranes serious performance gear meant for mountain air and city chill. But they didn’t forget the après-ski moment: chunky wool puffers, corduroy patch details, and curly fleece in soft alpine palettes (light blue, brown, cream) turn downtime into a style flex. It’s equal parts slope-ready and fireplace-core. Function may be the blueprint, but style is what seals the deal.

When and Where

A Geography of Time will hit Napapijri stores and select global retailers starting July 2025. Whether you’re layering for a city stroll or kitting out for the peaks, the collection threads history and modernity into a single story of movement.