Island Outdoor Brand 66 North: A Breath of Fresh Arctic Air in the Heart of Berlin

Berlin's fashion scene was treated to a slice of Icelandic history yesterday, as Island Outdoor brand 66 North unveiled their pop-up store at the iconic KaDeWe. The event was graced by the presence of Fizzy Mag and a select group of press members, who gathered for a unique experience that combined a brand introduction, collection presentation, delicious breakfast, and a sneak peek into their latest winter drop. 

A Glimpse into the Brand's Rich History

66 North is not your average outdoor brand. With roots tracing back to 1926 in Iceland, they have nearly a century of experience in producing high-quality clothing designed to withstand the harshest Arctic conditions. This heritage is palpable in every stitch of their garments. The history of this brand is as fascinating as it is enduring.

Durability is Their Middle Name

A striking aspect of 66 North is their unwavering commitment to durability. While many clothing brands focus on fast fashion and disposable items, 66 North takes the opposite approach. They have always prioritized protecting people with their clothing, and their promise is clear: if there is a defect, they will repair it free of charge. It's a breath of fresh air in an industry dominated by throwaway culture.

If you're in Berlin and looking for outdoor clothing that can endure the harshest conditions while still keeping you stylish, be sure to check out the 66 North pop-up store at KaDeWe. Can't make it in person? No worries – you can also explore their collection and shop online.