MELLER’s 2025 Campaign Hits Hard With Alicia Roddy As Their New Chief Stylist Officer
New year, new shades.
What’s better than starting the year with a fresh frame game? MELLER just turned up the heat with their 2025 campaign starring none other than UK-style queen Alicia Roddy. And get this—she’s not just the face of the collection; she’s the brains behind the looks as their brand-new Chief Stylist Officer.
7 DAYS, 7 SHADES
Back-to-work blues? Not in 2025. MELLER’s new collection is serving seven sleek styles designed to turn your everyday grind into a full-blown runway moment. Whether you’re bossing it at the desk or hitting happy hour after hours, these frames are here to elevate everything.
Picture this: oversized LEBO to crush Monday’s chaos, reflective JARI to breeze through Wednesday like a pro, and softly rounded LUA for when you’re vibing with that Friday finish line. With each pair offering a bold twist, these sunnies aren’t just eye candy—they’re the energy boost your wardrobe’s been craving.
ALICIA RODDY: MELLER’S STYLE MVP
If anyone knows how to slay both streetwear and boardroom chic, it’s Alicia Roddy. She’s blending her signature “effortlessly cool” aesthetic with MELLER’s edgy vibe, creating shades that scream power moves only. Add a pair of MELLERs, and you’ve got the ultimate recipe for “walk in, own the room.”
WORK HARD, PLAY HARDER
But don’t think it’s all serious. MELLER’s campaign, shot by Kenneth Anderson, is a cheeky peek behind the scenes of creativity at full tilt. Think cubicle antics, chair races, and plenty of designer drama—all while bringing their A-game to create frames that’ll have you slaying from AM to PM.
And the best part? These killer shades are made with bio-based materials, proving that looking good doesn’t have to come at the planet’s expense. Sustainability? Check. Style? Double check.
The new lineup is up for grabs now on MELLER’s website, with every pair priced at $49. Grab your fave and let your sunnies do the talking.
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