Marine Serre: Charting New Frontiers in Menswear at Pitti Uomo

Exploring sustainability, innovation, and community in French rising star.


France's Marine Serre has been named the next guest designer of Pitti Uomo, marking a significant milestone for the French designer to showcase her latest men's collection.

While men have always been part of her runway presentations, Serre recently launched a standalone menswear range, making this announcement all the more momentous.

Expressing her excitement, Serre described Pitti as a "magical place" for debuting a menswear collection, highlighting the straightforward nature of their contact. This opportunity comes at a time when Serre's brand is experiencing considerable growth, with a 20 percent increase in sales in 2023 and the recent launch of her first retail experience at Galeries Lafayette.

Serre's evolution as a designer is evident in her conceptual shift from dystopian themes to celebrating community and humanity. Her earlier collections, like "Radiation" and "Amor Fati," reflected post-apocalyptic visions, whereas her more recent work, such as the "CORE" collection, emphasizes the core values of her brand.

Marine Serre x Pitti Uomo?

As the next guest designer of Pitti Uomo 106, Serre will present her SS25 collection on June 12, 2024, in Florence. Francesca Tacconi, from Pitti Immagine, praised Serre's precise approach to contemporary fashion and her ability to reinterpret classic forms in a fresh way. Tacconi expressed excitement about celebrating Serre's official menswear debut and the opportunity to showcase her brand's essence in Florence.

Marine Serre's brand, founded in 2016, is known for blending classic French couture with sportswear influences and a commitment to sustainability. The brand incorporates recycled materials and cultural references into its collections, often featuring the signature half-moon pattern.

Tacconi commended Serre's ability to combine sustainability with innovation, creating garments designed to withstand the test of time. Serre's upcoming show in Florence promises to challenge expectations and showcase her unique blend of craftsmanship and imagination.

Serre's selection as the next guest designer of Pitti Uomo underscores her growing influence in the fashion industry and her commitment to pushing creative boundaries while staying true to her brand's ethos.