Layana Aguilar: Project Runway, Fashion Journey & Empowering The Industry

Whether it was growing up in Brazil, studying at FIT, or working for Oscar de la Renta, Brazilian designer Layana Aguilar always knew that she and fashion were meant to be. The designer may be known for her time on Project Runway or designing the red, flamenco-inspired signature dress for Disney's Elena de Avalor, but now she's innovating the fashion world with The Fashion Squad School, a place that fosters creativity from an early age. 

Online, she's better known for her ‘‘Revamp My Jacket’’ series, where she stops people on the streets of New York and Paris and transforms their jackets. Now she's venturing into podcasting with Beyond the Zip Code, which aims to break down stereotypes and share authentic and empowering stories. 

Ahead, Fizzy talks to the Brazilian designer about everything from her time on Project Runway to her next steps in the fashion world.

Layana, what initially drew you to fashion and what inspired you to pursue fashion design?

Since I was a little girl in Brazil, I’ve always loved storytelling—and fashion became my language. My grandmother taught me how to sew and embroider, and through those hands-on moments, I realized that creating clothes wasn’t just about dressing people—it was about shaping identity, expressing emotion, and empowering transformation. Fashion gave me the power to dream out loud.

How has studying at a prestigious school like FIT and living in a multicultural city like New York influenced your creative approach to design?

FIT gave me the technical foundation to take my creativity to the next level, but New York City? That’s where I truly found my voice. Every street corner has a story, every subway ride is a runway, and every culture is woven into the fabric of the city. Living here taught me to embrace contrast—structure and flow, tradition and rebellion—and infuse that energy into my work.

You were born and grew up in Brazil though. In what way has your Brazilian roots influenced your fashion vision? 

My Brazilian roots are everything. I was born during the São João festival, so color, music, and movement have always been in my blood. There’s a certain joy and sensuality that runs through Brazilian culture that naturally finds its way into my designs. I love mixing bold patterns with structure, and every piece I create carries a bit of that fiery Brazilian soul.

How has working for a house as prestigious as Oscar de la Renta shaped your creative process and your career?

Working at Oscar de la Renta was like stepping into a dream. It taught me the value of refinement, elegance, and storytelling through craftsmanship. I learned how to balance drama with sophistication, and how to speak volumes through details. It was a masterclass in luxury—and it helped me elevate my own brand while staying rooted in authenticity.

What were some of the things you liked most about working at Oscar de la Renta?

The atelier was magical. I loved seeing the process from sketch to sample, being surrounded by artisans who treated fabric like poetry. But what I loved most was the standard of excellence—it pushed me to be better, sharper, more intentional. It also showed me that no matter how glamorous the result, it’s the behind-the-scenes grit that makes it all possible.

Being on Project Runway gave you a unique platform. But how was it like to be part of such a high-pressure competition?

Project Runway was intense—equal parts thrilling and terrifying! Imagine designing under a ticking clock, with cameras watching your every move, and no clue what challenge is coming next. But that pressure also forced me to trust my instincts, work fast, and never lose my voice. It was a crash course in confidence and creativity on demand.

What were some of the most valuable lessons you learned during your time on the show?

I learned that perfection is overrated—authenticity wins. I also learned how important it is to stand your ground, especially when others try to define who you are. Oh, and the art of editing! Knowing when to stop, breathe, and let the design speak for itself was huge.

Is there a particular moment or challenge from Project Runway that stands out to you the most?

Yes! The unconventional materials challenge. I created a look using materials from a hardware store, and it reminded me of being a kid again—turning scraps into something magical. That challenge helped me realize that limitations can spark the wildest creativity.

As the designer behind the iconic Elena de Avalor dress, the first Latinx Disney princess, what has been your design process for that? 

Designing for Elena was a dream come true. I started by immersing myself in Latinx culture—music, embroidery, architecture, and folklore. I wanted every detail of her gown to reflect the richness of our heritage and the strength of our women. But what made this design even more special was that the print on the dress was inspired by embroidery pieces my grandmother made by hand. She was the one who taught me how to sew and instilled in me the magic of creating with love. So designing Elena’s dress wasn’t just a job—it was a tribute. Through every stitch, I was honoring my roots, my grandmother’s legacy, and the generations of strong women who came before me. The process was full of heart, research, and storytelling through silhouette and symbolism.

What did it feel like to design for a character who represents Latinx culture, and how important is representation in fashion to you?

It felt like a full-circle moment—like I was giving a younger version of myself the role model I didn’t have. Representation is everything. When kids see themselves reflected in stories, they start to believe in their own potential. Fashion can be a powerful mirror—and I want to make sure it reflects all of us.

In addition to being a major Latinx figure in the fashion world, you are also the founder of The Fashion Squad School. Tell us what inspired you to launch this project.

I launched Fashion Squad School because I wanted to pass the torch. I saw how transformative fashion was for me growing up—and I wanted to create a space where kids could use design as a way to express themselves, build confidence, and dream big. We don’t just teach sewing—we empower young creatives to become who they are.

What are your future plans for The Fashion Squad School?

We’re expanding! I dream of having a fashion squad all around the world and creating a global network of young designers. I’d love to publish a curriculum, partner with schools, and bring more art into education. We’re also working on a kids’ fashion show series that blends performance, fashion, and storytelling. It’s going to be epic.

For young aspiring designers who are just starting out, what advice would you offer based on your professional experiences?

Start before you’re ready. Trust your voice. And don’t wait for permission to be great. Learn the rules—but break them with intention. The industry can be tough, but if you stay curious, stay kind, and keep showing up, doors will open. And if they don’t? Kick them open.

And not only do you inspire children's creativity, but you've also become known for taking over the streets of New York by redesigning jackets. How did you come up with the idea of ‘‘Revamp My Jacket’’?

It started on a whim! I stopped a stranger on the street and asked if I could revamp their jacket. It was bold and a little crazy—but she said yes. That one moment sparked a whole movement. I love giving old pieces new life and surprising people with the transformation. It’s fashion meets street theater—and I’m obsessed.

What are the most important considerations when revamping a stranger's jacket? How do you interpret their style?

First I ask them three very important questions: I ask them three questions: What’s your favorite color? What’s your favorite fashion era? And who’s your style icon? Their answers help me tap into their personal story and style language.

Then, I listen to their energy, their vibe, the way they talk about themselves. Sometimes it’s about enhancing what’s already there, other times it’s about revealing a side they didn’t even know existed. I also pay attention to little things—their earrings, their shoes, their posture. It all gives me clues. My goal is to create something that feels like an extension of their spirit—something they didn't even know they needed until they saw it.

I've heard that you are about to venture into podcasting as well. What can you tell us about your upcoming podcast ‘‘Beyond the Zip Code’’ and the inspiration behind it?

Beyond the Zip Code is all about breaking stereotypes and telling real, raw, and ridiculously inspiring stories. We’re diving into the lives of people who defy expectations—like a Tribeca mom who grew up in the projects or a lawyer with a dance past. It’s part humor, part heart, and 100% about seeing the human behind the label.

What are your future goals in fashion? Are there any specific projects or collaborations you're aiming for in the next few years?

Oh yes—big dreams ahead! I’m making my comeback to New York Fashion Week this year with a collection called Chapters, telling my life story through fashion. I’d love to collaborate with heritage brands on reimagined classics, and eventually, I want my own reality show that brings Revamp My Jacket, fashion, dance, and community into living rooms everywhere. Let’s manifest that together!