Lacoste x Maison Château Rouge Is Serving

Lacoste just teamed up with French label Maison Château Rouge for a collab that’s as stylish as it is meaningful, celebrating the creativity of the African diaspora with serious flair. The eight-piece apparel collection and four new footwear styles bring together Lacoste’s sporty DNA with Maison Château Rouge’s craftsmanship, creating a fusion of cultures that feels totally fresh.

Inspired by the suburban vibes of the ’90s, the collection elevates classic silhouettes with “finely selected materials” and golden crocodile detailing—paying homage to Lacoste’s iconic emblem and Akan weights, a traditional West African metal measure. Think zip-up jackets, bold printed tees, and timeless long-sleeved polos, all with exposed seams and high-end fabrics that scream effortless cool.

The footwear lineup keeps the energy going with four sneakers featuring wax print-inspired insoles and tennis-themed accents. Staying true to Lacoste’s signature palette, the sneakers play with contrasting topstitching for a perfect match to the apparel’s bold designs.

Bringing it all together is a vibrant campaign that channels the cinematic aesthetic of the ’60s, spotlighting a community of emerging creatives. It’s a celebration of style, culture, and the power of collaboration, showing just how dynamic modern sportswear can be.