Lacoste Launches Spring Summer Campaign
The promo pics feature models, actors, poets and more from around the world.
Spring has very much arrived, and Lacoste is here to make sure to that your style keeps up. They’ve just launched their Spring Summer Campaign – and it comes with a unique twist.
Instead of using traditional models, Lacoste is using seven ‘Global Ambassadors’ in the campaign. Those selected are nothing if not versatile – the faces of the campaign include American singer-songwriter ASAP Nast, British poet Sonny Hall, South Korean DJ Peggy Gou and Hawaiian skater model and actor Evan Mock (side note: we can’t wait to see this familiar face in the Gossip Girl reboot!).
The campaign really showcases the creativity of each of the ambassadors, too. Each model was given the chance to work with an artistic team of their choice for the shoot, and bring in friends and family to also feature. Shot across multiple cities, the campaign shows that the French label is now truly global.
Next up, Nanushka Launches Eyewear Collection
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