Jisoo's New Tommy Hilfiger Campaign
A look inside TH's campaign.
K-pop superstar Jisoo is making waves once again, this time as the face of Tommy Hilfiger's latest campaign. For the BLACKPINK singer, partnering with the iconic American brand has been a dream come true. "Partnering with Tommy Hilfiger is a dream come true. I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity — that resonates deeply with who I am," Jisoo shared.
The campaign perfectly mirrors Jisoo’s signature style, combining a playful femininity with on-trend pieces. From striped baby cardigans to mini skirts, the looks align with the season’s most popular fashion picks seen on other fashion It Girls. Tommy’s designs bring a fresh, preppy feel to fall, and Jisoo effortlessly pulls them off with her own unique charm.
But fashion is only one part of Jisoo’s busy year. She recently wrapped filming for her upcoming TV series Newtopia and the feature film Omniscient Reader's Viewpoint. Her appearance at New York Fashion Week and the Dior show in Paris also made headlines, as she continues to shine as a global ambassador for Dior. Fans are also buzzing on social media, speculating that Jisoo’s solo music career could soon make a comeback.
Jisoo’s partnership with Tommy Hilfiger officially kicked off during New York Fashion Week when she appeared at the brand’s star-studded runway show, held on a boat owned by Colin Jost and Pete Davidson. The campaign, set against the vibrant backdrop of New York City, features Jisoo hitting the streets in effortlessly chic outfits, even riding a double-decker tour bus adorned with her campaign images—a fun, relaxed vibe for a fall day in the Big Apple.
With Jisoo’s undeniable star power and Tommy Hilfiger’s classic American style, this collaboration is sure to turn heads this season. Whether on the streets of New York or on global stages, Jisoo proves she’s a style icon ready to take on the world.
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