Tommy Hilfiger X Miffy: The Year Of The Rabbit
Play with Miffy in a new collection by Tommy Hilfiger.
Lunar New Year, a festival celebrated in China and other Asian countries, begins with the first new moon of the Lunar Calendar and lasts for 15 days. Although according to Chinese legend, the Great Jade Emperor, Yu Di, challenged all the animals to cross the mighty river, the first 12 earned a spot on the calendar and zodiac. Guarding his heavenly realm, these 12 animals represent the cycles of the Chinese zodiac, and for 2023 it’s the turn of the Rabbit.
The Year of the Rabbit is where all the sacrifices we made in the past will be rewarded. Bringing extra good luck, this year will be powerful for starting a new business and taking chances moving in new directions. Tommy Hilfiger is celebrating the Year of the Rabbit with a new collection, partnering with the famous Dutch cartoon character, Miffy. This pop culture bunny is still adored by children and adults everywhere, and it will appear in all pieces of the collection.
This drop includes 50 womenswear as well as menswear and kidswear pieces, mixing the minimalist aesthetic of the cartoon and the American classical-cool style of Tommy. Chinos, varsity jackets, baseball caps, and more, enhanced with the famous bunny, Miffy, built with vibrant colors, give us high-end and playful energy. The red and blue signature colors of Tommy Hilfiger symbolize optimism, luck, and spirit, which in turn embodies the Rabbit year rightfully.“This collaboration is a support for creativity that reflects the irreverent and optimistic spirit of our brand,” explains Tommy Hilfiger.
To purchase this collection and to visit for more, you can check it out at Tommy Hilfiger’s website.