Jennie Kim Stars in Chanel's 2025 "Coco Crush" Campaign

BLACKPINK’s Jennie Kim is kicking off 2025 in signature style, starring in Chanel’s latest “Coco Crush” campaign. Marking her fourth time fronting the luxury brand’s fine jewelry line, Jennie brings elegance and charisma to this year’s launch, which introduces 26 new designs.

The “Coco Crush” collection expands on Chanel’s signature quilted pattern, offering pieces designed for stacking and layering. The collection includes rings, earrings, necklaces, and bracelets crafted from 18-karat gold and white gold, with dazzling diamond accents elevating the timeless designs.

Having first debuted as the face of “Coco Crush” in 2021, Jennie has consistently been a part of its evolution, appearing in campaigns in 2022, 2024, and now 2025. Her effortless sophistication perfectly complements the collection’s ethos of modern luxury.

Explore Chanel’s “Coco Crush” collection on the brand’s website starting January 8, and elevate your style with these iconic, versatile pieces.