Haliey Welch Announces Documentary DocTuah On Viral Fame And Controversy

Film explores "Hawk Tuah" girl's rise, controversy & truth.

POSTED BY ZOE TYLER

Haliey Welch, best known as the "Hawk Tuah" girl, is stepping back into the spotlight with DocTuah, a documentary that will explore her rise to internet fame, the chaos that followed, and the scandal surrounding her meme coin launch. Produced by Bungalow Media + Entertainment, the film promises to reveal the truth behind the headlines, the lawsuits, and the bizarre rumors that turned her into a viral sensation.

From Meme to Mainstream

 

Welch’s journey began in 2023 when a random YouTube street interview led to one of the internet’s most infamous soundbites. Her unexpected rise brought brand deals, viral moments, and even a podcast, but fame came with a cost. In 2024, she launched the $HAWK meme coin, which skyrocketed to a $490 million market cap before crashing to $36.6 million. Investors claimed it was a pump-and-dump scheme, but Welch has denied any wrongdoing, insisting she never profited from the project.

The Documentary

 

Announced on March 25, 2025, DocTuah was teased with a clip of Welch waking up from a nightmare filled with rumors about her being dead, pregnant, or in jail. The teaser features clips from Joe Rogan, Stephen Colbert, and news reports, highlighting just how wild her public image has become. Welch stated, “The truth is even more bizarre than the rumors.”

What’s Next

 

With no release date announced yet, DocTuah is already generating buzz as fans and critics alike wonder how much of her story will finally be told. Produced by the company behind Surviving Jeffrey Epstein, the film promises to dive deep into the highs and lows of viral fame, offering a raw look at the price of internet stardom.

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