Hailey Bieber Sued Days After Her Skincare Line's Launch

The plaintiffs state that Bieber “is hurting our company, our employees, our customers, and our partners".

POSTED 24.06.22 10:22 BY MADELINE MURPHY

Less than a week after the launch of Hailey Bieber's skincare line Rhode, the brand is being sued for trademark infringement.

Named for Bieber’s middle name, Rhode launched June 15 of this year with the release of products such as the Peptide Glazing Fluid and the Barrier Restore Cream. But RHODE, a high-end fashion brand, recently took to Instagram to announce that it has “[filed] a lawsuit against Hailey Bieber and her new skin-care line.”

View this post on Instagram

A post shared by rhode skin (@rhode)

A statement from the co-founders of RHODE, Purna Khatau and Phoebe Vickers, was posted to the RHODE Instagram (@shoprhode) and shared with the account's 197,000 followers. According to the businesswomen, after Hailey Bieber asked to buy the rights to the Rhode brand name four years ago, the pair declined. Though the post states that Khatau and Vickers respect Bieber as a fellow woman entrepreneur, they argue that Bieber using the same brand name “is hurting our company, our employees, our customers, and our partners.” While RHODE believes “Hailey could choose any brand for her skin-care line,” the organization has “only the brand name ‘RHODE’” that Khatau and Vickers "built" over the past nine years after meeting in college.