H&M X Magda Butrym Drops A Rose-Covered Love Letter To Femininity

Consider the soft girl era officially in full bloom. H&M has teamed up with Polish designer Magda Butrym for a capsule that screams "femininity, but make it Slavic," and Berlin just got the first taste. Yesterday night, Funkhaus — Berlin’s iconic industrial venue — was transformed into a dreamy, red-flushed playground of roses, soft tailoring, and unapologetic glamour.

The collection, Femininity in Bloom, officially launches April 24 on hm.com and select global stores, but Berlin’s preview was a total moodboard: glittering guests, crimson cocktails, flower-powered sets, and fashion that blended romance with just the right amount of edge. Picture it: techno beats, silk rosettes, and mini dresses cut for movement.

A Collaboration Rooted in Roses and Rebellion

This is the first time H&M has tapped a Polish designer, and Butrym’s fingerprints are all over it — think sculpted coats, blooming floral prints, and her signature 3D rosettes gracing everything from bodysuits to stilettos. There’s also a nostalgic nod to early H&M collabs (yes, she remembers the Viktor & Rolf era), but updated for a new generation craving slow sensuality with global reach.

Fans can expect a full bouquet: sultry catsuits, cozy red sweats, slouchy denim, dramatic gowns, and archive hits like her ruched halter top. It’s coquette-core meets Slavic elegance, wrapped in sheer tulle and leather trim. Fashion outlets are already calling it “the next viral collab,” and judging by the Berlin crowd’s reaction, they’re not wrong.

Whether you're in it for the archival halters or the sculpted leather coat, the message is clear: roses aren’t just soft — they’ve got thorns too. And this collection knows it.