How Gen Z Made The Longchamp Le Pliage Cool Again
Breathing new life into a timeless everyday luxury.
Back in high school, Forever 21 Aztec print backpacks and Victoria’s Secret body sprays were the status symbols. So imagine my surprise when, walking down my local high street, I spotted a group of teenage girls carrying Longchamp Le Pliage totes as their schoolbags—stuffed with English and Chemistry books and misted in Sol de Janeiro spray.
To me, the brand Longchamp itself was always associated with middle-class, middle-aged women—you know, like the yoga, Range Rover mums they talk about on TikTok. Today, this foldable nylon tote, originally designed back in 1993, is quietly making a huge comeback with Gen Z, and it’s easy to see why.
There are multiple shots of royalty herself, Kate Middleton, spotted with the bag, which just proves that the bag is a timeless classic that spans generations.
So, exactly why do Gen Z love the Longchamp Le Pliage?
It’s Practical and Stylish
The bag is the perfect example of how to blend practicality with style. It’s lightweight, foldable, and durable-everything you need for an everyday bag. In today’s culture, mindful shopping is so important, so quality and longevity truly matter.
It’s Accessible Luxury
The Longchamp Le Pilage is an investment. Its mid-range price point means that younger people can invest in the bag without breaking the bank.
It’s Easy to Style
Gen Z is reclaiming the Longchamp Le Pliage with fresh energy. You can customise the bag with charms, or style it with some suit pants for the office, or a midi plaid skirt and some loafers for the weekend. The main essence is that you can wear it with any outfit you decide.
But what I find really fascinating is how this simple, practical tote has become a fashion symbol for a new generation. It proves that fashion doesn’t always have to be about flashy logos and newness; it’s about reinventing the classics in a way that feels genuine.
Fizzypicks: The LongChamp Le Pilage Edit:
Short Oversized Trench Coat with Epaulettes
$140 STRADIVARIUS
D66 Low-Waist Super Wide-Leg Jeans
$50 GANNI
Leopard Grained Bou Card Holder With Flap
$210 LONGCHAMP
Epure XS Tote Bag – Leather
$465 LONGCHAMP
Le Pilage Collection L Tote Bagalantic- Canva
$365 LONGCHAMP
Le Pilage Orignal M Tote Bag
$140 LONGCHAMP
Shoulder Strap
$150 LONGCHAMP
Boxford M Crossbody bag
$175 LONGCHAMP
Le Pilage Xtra XS Pouch Cashew- Leather
$395 LONGCHAMP
Le Pilage Xtra XS Hand Bag Turtle Dove – Leather
$385 LONGCHAMP
Le Pilage Xtra XS Handbag
$555 LONGCHAMP
Sunglasses Metallic Pink
$180 LONGCHAMP
Midi Skirt Biscuit Knit
$315 LONGCHAMP
Thin Turtle Neck Sweater
$315
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