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Freeda Drops New Eco-Friendly Undies Campaign

Underwear should always be colorful and sustainable

POSTEDBYISOBEL COUGHLAN

Freeda Undies is a new, limited-edition collection of underwear that’s eco-friendly and full of color. The aim of the new drop is to promote body positivity and to embrace your own skin, while being sustainable of course!
 
“During this last year we have been faced with a different situation and the search for a new intimacy, but we have not lost the desire to have fun and feel good in our skin. We want to celebrate all this: the uniqueness, the beauty of bodies and that feeling of happiness and lightness that we felt every time we danced in our underwear around the home.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Freeda (@freeda)

 
The three new pieces are made with recycled plastic threads and are made from jersey and cotton. There are two types of briefs, thongs and panties with a matching bralette for a complete set. Colorway options range from Light Blue Morning to Orange Sunset, allowing the perfect pair for any time of day. 
 
10% of the proceeds from the Freeda Undies drop will be donated to Pangea Onlus Foundation, an organization that supports women in complex social situations and their families. Shop the drop here

 

Next up, Reformation’s Shoe Line Is Back

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