Emily Ratajkowski Stars In Marc Jacobs' "The Dual" Bag Campaign
The new it bag debuts in the Spring 2025 MarcWorld campaign.
Emily Ratajkowski is the new face of Marc Jacobs’ hottest bag drop of the year—The Dual. Fresh off the runway in New York on February 12, 2025, the multi-talented model, actor, author, and activist brings her signature allure to a bag that’s all about understated luxury with a twist of everyday practicality.
Crafted from smooth Italian leather, The Dual is a masterclass in versatility. Available in three sizes, it effortlessly morphs from a chic shoulder bag to a sleek handheld statement piece. And with bold color options, eye-catching embellishments, and sequins flaunting Marc Jacobs’ iconic Daisy design, this bag is set to be the ultimate day-to-night accessory for those who dare to stand out.
But that’s not all. The Dual takes center stage in the Spring 2025 MarcWorld campaign—a series of mini films and product stories that celebrate bold self-expression, playful luxury, and that unmistakable New York City energy. Alongside Emily, the campaign rosters style heavyweights like Scarlett Teresa White, Rolf Schrader, Anok Yai, and Georgia Palmer. Shot by the dynamic duo Matt + Kat and styled by Jermaine Daley, the visuals are a perfect blend of cinematic elegance and avant-garde storytelling.
Ready to elevate your accessory game? The Dual is available now at Marc Jacobs boutiques worldwide, on marcjacobs.com, and at select luxury retailers. Follow @marcjacobs on social for all the latest behind-the-scenes exclusives and campaign drops.
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