Edward Cuming Unveils CUM Jeans
A playful denim revolution.
CUM Jeans is the latest collection from Edward Cuming, a designer who mixes fun and cheekiness in his designs and campaigns. Born in Australia and based in Madrid, Cuming has ventured into the denim world for the first time, adding three styles of blue jeans to his Fall/Winter 2023 collection.
The collection features the Circle Window Jeans in brown and blue aged denim, Balloon-fit Jeans in brown denim and a relaxed fit wide-legged jean, all with the smooth brown leather CUM label. To launch the collection, Cuming collaborated with photographer Jules Moskovtchenko and stylist Patricia Villirillo to create a humorous campaign that presents a modern group of models wearing the denim pieces. The campaign aims to reinvent the classic denim look with Cuming's playful touch.
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