2023's Color Of The Year Has Been Announced

Get ahead of the game


Urgh, I'm so over 2021 and 2022. 2023 is where it's at!

You may think it's too early to announce 2023's color of the year but that's forward-thinking trend forecasting for you.

Trend forecasting agency WGSN and color authority Coloro have announced that Digital Lavender will be 2023's 'IT' shade.


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Appearing within digital culture already, the shade is expected to take over our social media and ooze into the physical world, with it's latest appearance on Apple's new purple iPhone 12.

Signifying stability, serenity, spirituality and the subconscious, the color has connections to protecting and improving our mental health.

Head of Color at WGSN, Jenny Clark believes that "Our S/S23 palette [will]reflect a more hopeful and optimistic view of the future,....we believe consumers will seek out colors that they can engage with positively."

Purple is also associated with magic, mystery, royalty and creativity is expected to dominate SS23 fashion collections.

Here's how you can incorporate Digital Lavender into your life!


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Eyeshadow is a great way of bringing some color into your look. Whether it's a simple purple eyeliner, a wash of lavender or a graphic look, purple eyeshadow will propel you into 2023.

You can also dip your toes into purple nail varnish as well as lipstick and even blusher.

If you fancy making a statement, dye your locks a dusty lavender.

Integrate Digital Lavender into your closet and soft furnishings such as a cardigan, a strappy heeled sandal or throw.


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