Trends That Will Haunt Us

Thought it was time to rest? Not now! The beauty world never stops evolving, and 2025 brings us trends we never expected to see again—yet here they are, stronger than ever. Today, we’ll look at the main beauty trends that are taking over 2025.

Thin Brows

Once, in the '90s and early 2000s, thin brows were the ultimate beauty standard. From Drew Barrymore to Gwen Stefani, this trend was everywhere. And surprisingly, we never expected to see it again—but it's back! At major recent events like the Golden Globes, we saw microbrows making a comeback on style icons such as Pamela Anderson, Cate Blanchett, and Ariana Grande. Complementing this trend is bleached brows—another unexpectedly persistent beauty element. The Byrdie had already highlighted this trend back in 2024, but in 2025, it continues to gain momentum. Thin or nearly invisible brows are now a choice for those who want to accentuate their eyes and add a touch of lightness to their look.

Pimple Patches

Pimple patches, originally designed to fight blemishes, are now becoming a full-fledged makeup statement. Brands are offering not only neutral and skin-toned options but also bold, colorful designs in the shape of hearts, stars, and flowers. This trend resembles the once-popular nose bandages, which took over social media as a symbol of the "wounded warrior" look. Now, just like those bandages, acne patches are no longer about hiding imperfections but rather embracing and highlighting them as part of self-expression.

Makeup in Pantone's Color of the Year

Pantone has named mocha mousse—a warm chocolate brown—as the color of 2025. While in Russia, some compared it to winter slush, in makeup, it is undeniably sophisticated. Brown, caramel, and coffee shades fit seamlessly into current beauty trends. This shade also perfectly aligns with the ongoing popularity of "edible" aesthetics such as cappuccino girl, latte girl, and other coffee-inspired styles.

How to recreate the look? Opt for warm brown shades in lipstick, eyeshadows, and eyeliner. Chocolate smoky eyes, coffee-toned lips, and caramel highlighters embody the mocha mousse essence. Hair coloring trends are also embracing this hue, from "hazelnut latte" with warm milky undertones to deep "cappuccino" with nutty highlights.

This makeup trend is highly versatile. Warm brown shades complement olive and tanned skin, while cooler brown tones enhance fair and porcelain complexions.

Goddess Energy

According to Pinterest's 2025 forecast, the "goddess" aesthetic continues to thrive, blending self-care, confidence, and opulence. To embody this trend, it’s essential to focus not just on makeup but also on maintaining a healthy lifestyle, proper sleep, and fitness.

Key makeup elements include: BB cream or foundation with a dewy finish, highlighter with a soft golden glow, clear or gold lip gloss, and glittery eyeshadow. Hair is another vital component: wet-look waves, soft curls, or intricate braids all contribute to the ethereal effect. The main goal is to exude confidence, comfort, and refined elegance.

Goddess energy is not just about makeup—it’s a whole philosophy. It’s about looking like you're spending summer on a luxurious villa in Italy, doing Pilates, and sipping collagen in the morning. No compromises—just radiance, self-assurance, and the joy of living.