Daniel Lee Is Taking Over Burberry As New Chief Creative Officer
Riccardo Tisci is passing the title to Daniel Lee.
After five years as Chief Creative Officer of Burberry, Riccardo Tisci is officially stepping down from the position and will be succeeded by Daniel Lee. Under Tischi’s leadership, he was able to modernize Burberry with a brand new monogram and updated logo. Tisci also is one who officially ended the label’s use of real fur. In a statement the Italian designer speaks about his experience at Burberry and presenting his final show for the Spring/Summer 2023 collection.
“Burberry is a very special place with a magical past and a very promising future. The chapter I was asked to write in its long story is one that I am incredibly proud of and one I have decided would culminate with my show on Monday,” he said. “I thrived to continue a legacy of innovation, and consistently championed for creativity and diversity, in order to always keep Burberry moving forward. I want to thank my teams, past and present, and the army of collaborators and friends who helped me write a chapter that I hope will stay in Burberry’s future for years to come.”
Lee taking on such an esteemed position is not a brand new experience considering he was creative director at Bottega Veneta and has past experience working at Balenciaga, Maison Margiela, Celine and Donna Karan. With his three years at Bottega Veneta, the British designer has successfully been able to commercialize the luxury label bringing it to the forefront of fashion and making it a much more well known brand. It was under his creative eye that Bottega Veneta was able to claim “Bottega green,” which is now a staple to the label. Lee spoke in a statement about his excitement on joining the Burberry team.
“I am honored to join Burberry as Chief Creative Officer. Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo’s legacy,” he said. “I am very excited to be returning to London, a city that champions pioneering creativity and that continues to inspire me.”
The designer will officially be taking on the position on October 3, 2022. Lee’s first collection at the helm of Burberry will be next year debuting the Fall/Winter 2023 collection.
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