What Makes The Perfect Cover Girl?
The truth behind setting beauty standards.
A cover girl is the “it” girl of the month, referring to a celebrity or model who repeatedly appears on magazine covers and finds themselves as “the face” of prestigious brands. Although their feature may only span over a month, becoming a cover girl is a cementation of lasting beauty, leaving a footprint in the ever-expanding fashion world.
To a model, having your face splashed across a magazine cover is oftentimes confirmation that they have made it in the industry.
Is there a hierarchy of models in which the cover girl reigns supreme? The cover girl sets the standard of beauty, and we are expected to flock to her knees and take her advice on beauty supplies and hot brands (the marketing strategies are working).
Of course, these thoughts are belittling to the public — do we really think exactly how society expects us to? We see a picture of someone conforming to beauty conventions on the front cover of a magazine and naturally compare ourselves. Forget all of that “beauty is in the eye of the beholder” crap … beauty is trapped in the palms of society.
If the fashion industry is a hive, the cover girl is acting queen bee: a temporary infliction on swarming consumers who crave regulation and dictatorship.
Cover girl membership can, at times, promote arrogance as well as cosmetics. Linda Evangelista once famously declared that she wouldn’t get out of bed for anything less than $10,000. And, with the likes of Cindy Crawford and Dua Lipa being on the cover star roster, is there any wonder that brands are calling for more attainable beauty standards to become the forefront of the industry?
Content creator Olivia Neill has recently been revealed as Rollacoaster’s Chanel cover star, although her bombshell beauty shines bright, there is a certain charismatic quality to the Youtuber turned podcast presenter that had consumers reveling over the feature.
Representation of the norm can be powerful when found in high-ranking magazines, even when dealing with a notable influencer like Neill: a humble beginning might be the closest we get to relatability.
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