Dive Into Swimwear Trends: Summer 2024

With summer just around the corner, we can hardly wait to get our swimwear on. In some cases, the trusty old swim shorts or that bikini you got when you were 16 are still in your closet, awaiting their moment to shine. But perhaps you fancy spicing things up a bit and being on-trend in the hottest swimwear trends all summer long.

Let's Get Playful 

Summer 2024 is all about fun swimwear. Animal prints, granny floral patterns and vibrant colors are taking over the season. These lively prints give every beach look a splash of personality. Do not hesitate to mix and match different prints, because “clashing” is the new “matching”.

Cut It Out 

If you like your swimwear a little more edgy, cut-outs are an absolute must. Striking cut-outs give a modern twist to classic silhouettes and keep them looking fresh and exciting. One-shoulder swimsuits and bikinis will be in the spotlight. These asymmetrical designs provide a distinctive and fashionable look that is perfect for making a bold statement.

Sporty Spice

Sporty swimwear is the trend to check out for those who are looking to stay active this summer. Look for sleek and classic athletic styles that are ideal for a game of beach volleyball or a casual dip in the pool. Check out zip-up tops, scooped-back designs and fitted styles that combine functionality with fashion.

Retro Chic

'Retro' designs are due to make a big comeback this summer. Particularly when it comes to swimwear. High-waisted bottoms and old-school patterns like polka dots and gingham will be seen everywhere. These nostalgic styles are very flattering and flirty, giving you a chic, almost pin-up look perfect for lounging by the pool. Style your retro swimsuit with some oversized shades and a large woven straw hat for the quintessential vintage feel.

Trims & Textures

Frills, sheer lace and richly textured fabrics bring a refined element to your swimwear. All of these details add a sense of motion and fun, which makes twirling around on the beach a breeze. Be it a ruffled swimsuit top or a lacy bathing suit, there is something special about these styles.

Prepare to grab your sunscreen and hit the beach with these summer 2024 swimwear trends. Regardless of whether you're all about bold colors, a vintage look or elegant and sleek, there is something for everyone to make a splash this season!