Chanel Is Taking Its Iconic Tweed To The Slopes

Chanel is making snow season look seriously chic. The house’s latest Coco Neige campaign brings its signature tweed into the mountains, mixing technical ski-inspired pieces with the kind of après-ski glamour that could make a chalet feel like a fashion week afterparty.

Photographed by Julien Martinez Leclerc, the campaign stars Elodie Guipaud, Feng Jiao Long and Lia Marie Mielke against a wintry backdrop. Relaxed ski suits, colorful check tweeds and graphic two-tone stripes lead the collection, with vivid red bringing a welcome pop to Chanel’s familiar black, white and beige palette.

Après-Ski, but Make It Chanel

The collection balances warmth and movement with the house’s polished aesthetic. Lined fabrics, jersey, cashmere and wool bring cozy layers, while blue and yellow accents add color. Playful penguin and polar bear motifs keep things from getting too serious, because even luxury winter dressing can have a sense of humor.

Accessories continue the alpine mood, including mittens, chapkas and lined mules inspired by classic men's loafers. The result moves easily between practical cold-weather dressing and the fantasy of looking impossibly put together at the ski resort.

Winter Gear With a Fashion Week Attitude

Coco Neige is designed for the crossover between the slopes and the city, where technical details meet recognizable Chanel codes. The collection makes a convincing case for investing in winter pieces that do more than keep you warm, especially if your idea of outdoor adventure includes a very stylish lunch afterward.

The Coco Neige 2026 collection is featured on Chanel’s official website, with selected pieces available through the brand’s boutiques.

Because if you’re going to freeze on a mountain, you might as well do it in tweed.