Caroline Polacheck Lights Up BIMBA Y LOLA's New Campaign
Prom night glam vibes.
BIMBA Y LOLA, the Spanish fashion brand known for its colorful and quirky designs, has launched its holiday campaign featuring singer-songwriter Caroline Polacheck. The campaign, shot by renowned photographer Petra Collins, showcases the brand's new Hobo Pocket Bag, a leather accessory embellished with Swarovski crystals.
The holiday campaign follows the success of BIMBA Y LOLA's previous collaboration with Collins, who directed the short film BIMBAYLOLIZED starring actress Natasha Lyonne. The film was a humorous homage to the brand's fans and their eclectic style.
The new campaign, however, takes a more glamorous approach, inspired by the theme of a prom party. Polacheck, who released her acclaimed solo album Pang in 2019, poses in a variety of festive outfits from the brand's holiday collection, such as dresses with twisted sleeves, draped necklines and fringes. She also wears a matching waxed leather ensemble and costume jewelry to complement the Hobo Pocket Bag.
The bag, which is the highlight of the campaign, comes in six different colors: black, red, burgundy, bone, moss and pear green. It has a double-carry handle, a leather shoulder strap and a signature front pocket with a heart-shaped Swarovski crystal.