Burberry Beauty's Premium Space In Selfridges
The brand’s makeup and fragrance collection will be displayed in an exclusive area, where customers can test products before they buy them. The brand hopes to attract both loyal fans and new customers, who are looking for a personalized and community-oriented shopping experience.
The beauty space will also launch a limited-edition trio of Burberry Kisses lip shades, inspired by the festive season. The shades will have a distinctive packaging, designed to add a touch of luxury and exclusivity to the products.