2024 Fashion Olympics Are On & Sporty Fits Are The Game For The Summer
Sporty looks are on the spotlight with the 2024 Olympic Games.
Paris takes the stage with the 2024 Olympics this summer and invites us to channel our inner athletes. If you have not been a big fan of sports and sportswear until now, it is the perfect time to try something new because the runways are foreshadowing a summer season where we will see tennis skirts, running shoes, and athletic swimsuits quite often.
After Nike’s major debut of its Olympic wear in Palais Brongniart featuring exceptional athletes like Serena Williams, A’ja Wilson, and Jordan Chiles, sportswear started showing up in the streets and have us hooked on the search for the best athletic wear for hot weather. Aimed at maximizing athletic performance and ensuring elegance, Nike's collection features the most anticipated pieces of the summer, such as footwear, bodysuits, and tracksuits that are comfortable and notable for their athletic elegance.
Nike’s fashion show not only drew a line between style and sports but also encouraged the growth of the #tenniscore with the Challengers movie hitting the cinemas. Jonathan Anderson’s unique touch of outfits for the movie sheds a different light on rising interest in sportswear and continues to inspire many sporty casual summer outfits for our Pinterest boards. Zendaya's Challengers outfits are already among this summer's most viewed outfit inspirations.
While other sportswear brands like Adidas, Puma, and Under Armour are among the rising stars of the Fashion Olympics for sporty casual summer outfits, Coperni, Sportmax, and Fashion East’s SS24 collections are the pioneers on the couture side. Coperni represents an effortless mix of sporty and casual summer fashion for everyday wear by introducing one-piece bodysuits on the runway as Fashion East stands out for its two-piece sportswear that feels comfortable and looks stylish.
In addition to tennis; swimming, gymnastics, volleyball, and athletics are among the sports that are the common meeting ground for fashion and sports lovers during the summer Olympic Games. The fact that so many Olympic-level athletes, who are known for their sportsmanship, have become the faces of prestigious brands is a sign that we are onto a sport-dominated summer season.
We are thrilled to have a summer full of talented athletes coming to the spotlight and inspiring fashion and sports lovers with their athletic wear in these exciting competitions.
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