IAMISIGO SS26: A Morning Of Color, Craft, And Cultural Depth

Day three of Copenhagen Fashion Week SS26 opened with a show that felt less like a runway and more like a grounding ritual. IAMISIGO, the brainchild of creative director Bubu Ogisi, brought a rich spectrum of colors and textures to the morning, weaving together a narrative rooted in mind, body, and spirit.

For those encountering IAMISIGO for the first time, this was a striking introduction—a window into Ogisi’s world where clothing is not just designed, but composed like a story. Every piece reflected her ongoing mission to preserve, question, and expand cultural heritage through fashion.

A Tapestry of Origins

The garments drew on the brand’s deep connections to Lagos, Nairobi, and Accra, with a fabric lineup as global as it was intentional: cotton sourced from Uganda and Kenya, raffia and jute from Nigeria, sisal from Tanzania. Each material brought its own history, texture, and movement, creating a layered experience that was as tactile as it was visual. But, as Ogisi herself says, the materials are only “half the story”—the rest lies in how they’re transformed and the meaning they carry.

Beauty Without Spectacle

IAMISIGO’s SS26 presentation didn’t rely on theatrics or shock value. Instead, it embraced patience and craft, allowing the clothes to speak in quiet, resonant tones. Shapes felt organic yet intentional, colors moved from earthy neutrals to vivid bursts, and every stitch seemed to hold a purpose. One standout look—a richly textured raffia dress, handwoven with intricate detailing—captured the brand’s essence perfectly: rooted in tradition yet undeniably modern.

Here, every garment tells a story—of the hands that made it, the cultures that shaped it, and the narratives Ogisi seeks to preserve. In a season brimming with spectacle, IAMISIGO’s offering stood out for its soul, its substance, and its unwavering commitment to weaving history into the fabric of the future.