Inside The Fierce, Futuristic Styling Of YOGI's “Ride Or Die” Music Video

Music videos have always been about more than just the music. The right styling can help build an entire world around a track, and YOGI's latest release, “Ride or Die,” does exactly that. Bringing together London producer YOGI, Toronto-based rapper SadBoi, and Japanese artist NENE, the track connects three cities through dark, bass-heavy production and a distinctly global sound. Its accompanying video gives that energy a visual identity of its own.

For NENE's Tokyo scenes, stylist Natasha Advani, whose previous styling clients include Grimes and Snoh Aalegra, drew inspiration from video games, Japanese street culture, and futuristic fashion. Her initial reference? Street Fighter. She imagined NENE as a powerful, otherworldly character taking over the streets of Tokyo, with exaggerated silhouettes and statement pieces that felt almost like armor.

The result brings together pieces from experimental labels including WINDOWSEN, KWK by Kay Kwok, MALAKAI, and GROUNDS. Chrome boots, horned beadwork, sculptural face jewelry, and oversized sportswear help create a look that feels bold, surreal, and unmistakably individual.

Advani also wanted the styling to embrace a particularly meaningful detail: NENE was pregnant during filming. Rather than dressing around her pregnancy or allowing it to define the looks, Advani made it part of the creative direction. The intention was to celebrate this chapter while keeping NENE's aesthetic fierce, powerful, and completely her own.

That approach seems especially fitting for an artist known for pushing against genre and visual conventions. As one half of Japanese duo Yurufuwa Gang, NENE has built a reputation for a distinctive mix of hip-hop, hyperpop, UK garage, and drum & bass. Her fearless approach to fashion feels like a natural extension of that musical identity.

The video also reflects the wider creative vision behind “Ride or Die.” YOGI brings together South Asian percussion and the pressure of UK underground club music, while SadBoi and NENE each bring their own sound and personality to the track. Footage filmed in Toronto and Tokyo connects the artists across their respective hometowns, giving the collaboration a visual dimension that matches its international reach.

For Advani, that connection between music and fashion is what makes styling so powerful. She sees it as another form of storytelling, pointing to artists like David Bowie, Grace Jones, Madonna, and Björk as examples of musicians whose visual identities became just as influential as their music.

With “Ride or Die,” the styling doesn't simply complement the track. It helps create a character, a setting, and a whole attitude around it. And NENE looks more than ready to own that world.

Watch the “Ride or Die” music video below.