Wrangler x Whataburger: A Texas-Sized Fashion Collab
Western heritage with a spicy twist.
“Here at Wrangler, we’re all about weaving our heritage into something fresh for today,” says John Meagher, VP of Global Brand Marketing at Wrangler. And this collab is no exception—teaming up with Whataburger, Wrangler is putting a modern spin on classic Western style, infusing it with that unmistakable taste of Texas.
A Flavor-Packed Collection
Get ready to hit the town in style with a 33-piece lineup that’s as bold as it is playful. From a denim vest loaded with Whataburger-branded patches to orange-and-white striped shorts, jeans, trucker jackets sporting the signature “Flying W,” and even hamburger-inspired hoodies and graphic tees, this collection is all about serving up iconic Western vibes with a side of crave-worthy flavor.
Wear Your Love
“Whataburger has always been about bringing people together around bold flavors and big traditions, and teaming up with Wrangler takes that spirit to a whole new level,” says Scott Hudler, CMO at Whataburger. This collab celebrates shared roots with a dash of Texas flair—perfect for two-stepping on a Friday night or grabbing a bite with friends. The collection is available online at Wrangler.com and Whatastore.com, with prices ranging from $34.99 to $89.99.
Connect with Facebook