When Two Icons Come Together
Riccardo Tisci’s Burberry teams up with supermodel Gisele Bündchen for a new campaign.
Burberry has chosen supermodel Gisele Bündchen to star in the TB Summer Monogram collection campaign. The collection is said to celebrate the duality of the brand by fusing together the past and present. In this Summer collection, the brand’s classic Nova check print is merged with Riccardo Tisci’s TB monogram, which he created for the brand in recent years. Staple pieces like the iconic trench coat, silk dresses, cotton shirts, cozy knitwear and swimwear get a monogram makeover.
The campaign images see Gisele posing alongside unreleased portraits of herself, these portraits were captured by photographer duo Luigi and Iango a whole decade prior. The campaign embodies the message of the clothes and the collision of icons. When asked about shooting the campaign at a press release Gisele exclaimed that she “was so happy to see Riccardo again after such a long time and shooting with my sweet friends Luigi and Iango is always a blast”.
The new TB Summer Monogram collection is available in stores and online now.