We're In The Mood For Hunter Schafer Starring In Prada's SS22 Campaign
Prada has enlisted the help of the "Euphoria" actress and a few other familiar faces for its SS22 campaign, "In The Mood For Prada."
After previewing the Spring/Summer 2022 collection in Milan and Shanghai last year, Prada is back to showcase its womenswear collection with “In The Mood For Prada” — an intimate and stripped-down campaign starring Hunter Schafer. After becoming a brand ambassador for the fashion house and rocking custom Prada ‘fits left and right, it’s no surprise the fashion icon walked off the Euphoria season 2 premiere and right into her next huge campaign.
Photographed by David Sims, the close-up campaign images — that feature models Selena Forrest, Julia Nobis and Lina Zhang as well — display “the innately personal relationship of people to their garments.” With our focus staying inherently on the stars of the campaign, the imagery “celebrates and immortalizes everyday gestures [and] moods of life.”
Colliding “actuality and fantasy,” the co-designed collection from Miuccia Prada and Raf Simons reflects “the emotional resonance felt between a woman and her clothes.” Therefore, in a series of campaign videos directed by Ferdinando Verderi, Hunter rides with her creative freedom to “interpret the collection, the campaign and ‘the mood of Prada.’” In the short clips posted to Instagram, she draws the audience in as she compares the emotions behind her Prada pieces to that of a moving train and describes dancing as an act of talking.
To see more of Prada’s “In The Mood For Prada” campaign (and Hunter Schafer!), you can find the official campaign here.