Prada’s New Campaign Becomes Viral Meme

Raf Simons, co-creative director of major fashion house Prada, took to twitter to release their first campaign but wasn’t met with quite the response they were expecting. 

The simplistic campaign features models posing in all new Prada looks in front of a very basic white background. The minimalism continues as a series of thought-provoking questions are overlayed on top of the images including: “Is future a romantic idea for you?” and “Does ‘cloud’ make you think of data or sky?”. Followers are encouraged to visit Prada’s website in order to submit their responses and perhaps even propose their own questions for the campaign. 

Shortly after the campaign went live, users instead, took to twitter to begin to take their own humorous spin on the campaign creating viral memes. Take a look at some of the parodies below:

If
humans
can see water,

can fish
see
air?

Answer at Prada .com

— 𝖕𝖊𝖙𝖊𝖗 𝖉𝖔𝖓'𝖙 (@rafsimoans_) January 5, 2021

WHY DO THEY CALL IT A ‘BUILDING’ WHEN IT IS ALREADY BUILT?
ANSWER AT PRADA .COM

— Iolo Lewis Edwards (@iolsi) January 6, 2021

do you
ever
feel like
a plastic
bag?

answer at prada .com

— samantha (@DECOUTURIZE) January 6, 2021

Prada have stated the campaign’s aim was to encourage creative thinking about heavy societal topics which include factors such as: “perceptions of self, views on technology, ideas of humanity – diversity, inclusivity, sustainability”.  

At least this light-hearted response gives us something to giggle about in comparison to much harder hitting news that has been circulating.