Tyler, The Creator Fronts Bottega Veneta's New Campaign

Tyler, The Creator is the face of Bottega Veneta’s latest campaign, Craft is our Language, a striking visual tribute to the house’s signature Intrecciato weave. Launched in May 2025, the campaign celebrates 50 years of the Italian brand’s most iconic technique—a symbol of logoless luxury that has stood the test of time. Tyler brings his usual eclectic cool to the table, photographed in Intrecciato hats, gloves, and sleek leather outerwear, anchoring the campaign’s quiet elegance with cultural relevance.

Shot by Jack Davison and choreographed by Lenio Kaklea, the campaign leans into tactility and human gesture—featuring black-and-white portraits that pair well-known faces with close-ups of hands mid-motion, mimicking the intricate rhythm of weaving. This is not just about fashion; it’s a love letter to craftsmanship. Tyler is joined by a multigenerational cast that includes Julianne Moore, Jack Antonoff, Edward Buchanan, Troy Kotsur, and artisans from Bottega’s own atelier—each reinforcing the idea that true luxury is in the making, not just the wearing.

Bottega's Heritage, Tyler's Energy

Tyler’s presence bridges the gap between past and present, tradition and play. Known for his razor-sharp eye for detail and love for classic tailoring with a twist, his inclusion hints at creative director Louise Trotter’s broader vision for the brand. Appointed in 2024, Trotter has opted for a soft-spoken, precision-led approach over theatrical reveals. Her first full collection is set to debut this September in Milan—but Craft is our Language already signals the brand’s pivot toward refined substance.

The campaign also teases future releases: a commemorative book and a second visual chapter slated for fall. While Bottega still eschews traditional social media (save for its presence on China’s Sina Weibo), this campaign has already sparked digital chatter, with Tyler's fans and fashion insiders sharing visuals and praising the pairing.

Celebrating a Weave, Not a Logo

Introduced in 1975, Intrecciato has always been Bottega’s answer to loud branding. In a market saturated with monograms and maximalism, the weave speaks its own language—a quiet, hand-touched dialect of luxury. “When your own initials are enough,” the house once famously declared. Tyler’s minimalist yet distinct personal style complements this ethos, making his inclusion feel more like a convergence than a casting.

As fashion reckons with meaning and materiality, Craft is our Language feels like a statement of intent. And with Tyler leading the charge, Bottega’s next chapter looks richly textured, and unmistakably woven with intention.