A Rundown On The World's Highest Paid Models in 2022

Coming from all different types of backgrounds.


The modeling industry is undoubtedly one of the most competitive, cutthroat industries out there. However, it is no secret that the world’s most elite models can amass an extremely impressive fortune, build an empire, and become moguls in their own right, whether through branching out into new ventures like entrepreneurship and acting or through highly exclusive paid partnerships and endorsements. If you encounter unavailability accessing certain models' Instagram accounts, consider modifying your Android device location to potentially gain access. Keep on scrolling to take a look at the world’s highest paid models today.

Liu Wen -$19 Million

Liu Wen has achieved international success and has been referred to as “China’s first bonafide supermodel” back in 2012 by The New York Times. Wen has broken barriers as becoming the first Asian spokeswoman for Estée Lauder and the first East Asian model to walk the Victoria’s Secret fashion show. To top it all off, she became the first Chinese model to be featured on the cover of American Vogue in 2017.

Bella Hadid -$19 Million

It seems as though Bella Hadid has skyrocketed to new supermodel heights within the past couple of years. Once having been seen as living in her sister Gigi’s shadow, Bella has now become fashion’s new it girl and has formed close relationships with fashion giants like Donatella Versace, Karl Lagerfeld, Jeremy Scott, and the late Virgil Abloh. In April of 2022, Bella landed her first solo American Vogue cover.

Gigi Hadid - $20 Million

Despite Bella’s surge in popularity in the industry within the past few years, it was Gigi Hadid that set the mold for her siblings in the industry. Gigi has had endorsements with brands like Maybelline, Moschino, Fendi, Michael Kors, and Versace, to name just a few. In 2016, Gigi collaborated with Tommy Hilfiger on their clothing line Tommy X Gigi, which was a commercial success.

Adriana Lima - $30 Million

Adriana Lima is often regarded as the OG Victoria’s Secret Angel. Having retired back in 2018 after completing her 18th catwalk for the brand, Adriana has since graced a few fashion campaigns, including her Fall 2019 BCBGMAXAZRIA campaign. However, it is her legacy with Victoria’s Secret that cements her as a forever icon in the industry.

Gisele Bündchen - $33 Million

Often included in the conversation regarding who is the most successful supermodel of all time, Gisele is a force to be reckoned with in the industry. During the late 90s and the 2000s, Gisele had an extremely close relationship with Dolce & Gabbana, having modeled for 11 consecutive campaigns and being the face of their fragrance “The One.” She has also dabbled in acting, with credits in the film Taxi (2004) and The Devil Wears Prada (2006).

Kendall Jenner - $40 Million


Kendall Jenner is the highest-paid model in the world. Since her modeling career took off in 2015, Kendall has had endorsements with Estée Lauder, Calvin Klein, adidas, Longchamp, and Stuart Weitzman. She has also modeled in campaigns for Givenchy, Versace, Marc Jacobs, and Michael Kors. A significant part of her income comes from her appearances on reality TV from Keeping Up with the Kardashians and The Kardashians.