The Unlikely Fashion Trend Of 2024: The Everyday Football Jersey

In recent years, we have seen an influx of colorful football jerseys enter our fashion sphere targeting a broader fashionista audience rather than just dedicated football fanatics. Football jerseys are now considered a major fashion garment, from their bold colors to creative designs.

Designers are quick to embrace upcoming trends and have collaborated with sports brands to create unique and fashionable football shirt collections, recognizing the popularity of this trend. This was evident in 2023, take adidas, for example, and their recent Spring Summer 23 collection promoted by it-girl of 2023, 'Wednesday' star, Jenna Ortega.

The Unlikely Fashion Trend Of 2024: The Everyday Football Jersey

However, we are sure to see this trend only grow with this year's it-girl, Taylor Swift. She has also jumped along this football jersey fashion trend with her iconic red Kansas City Chiefs outfits. The infamous red jersey combined with Taylor Swift’s legendary ‘red’ looks has created a surge in ‘Swifties’ adhering to the jersey fashion, becoming an everyday item of clothing that enters everyone’s wardrobes.

From runway to everyday streetwear, football jerseys have the versatility and visual appeal increasing their presence in creating 2024 fashion trends.