The Epic Return Of Y2K Style
Are the 2000's taking over the runways?
Both 2020 and 2021 have been difficult years for us all. But if Britney can get through 2007…we can handle a pandemic. Repetitive lockdowns saw the rise of TikTok, which became and has seemed to remain the social media epicentre for trends of all kinds. The hashtag #Y2K has over 2.2 billion views on the app, telling us that a return of the 2000’s aesthetic is positively imminent. In the words of Paris Hilton, that's hot.
Y2K originated in the late 90’s and continued to evolve influenced by social, technological and cultural changes over the following decade. Let’s not forget the female icons that led the Y2K movement. Paris Hilton, Britney Spears, JLo and Sarah Jessica Parker - all queens of the Juicy Couture matching tracksuit, platform flip flops and diamante flip phone. Gen Z seem heavily influenced by these 2000’s fashion icons, praising their hyper-femininity and curtain bangs.
It is universally acknowledged that fashion trends almost always make a comeback after their original debut in contemporary versions. This controversial era of fashion seems to be making appearances on catwalks and in celebrities’ and influencers’ street-style wardrobes to this day. We are seeing regular sightings of low-waisted jeans and baggy trousers, mesh tops, glittery garments along with the rebirth of iconic designer items such as the Dior Saddle bag.
Models and popstars such as Bella Hadid and Dup Lipa have catalyzed the revival of the 2000’s style making it their signature looks. The Y2K trends are making such a strong comeback that feels not too dissimilar to that fuck-boy/girl we know we shouldn’t be texting back, but we can’t help but press send anyway.
Gen Z are developing a flirtatious relationship with the 2000’s aesthetic. Reminiscing on the latest fashion weeks, it seems they might not be totally off-base. It is obvious high-end brands are also making noticeable nods to the era in their designs. This can be seen in Glenn Martens’ recent designs for Diesel, who takes full advantage of the manipulation of denim and vibrant colors.
We can’t wait to see where this Y2K revival leads, stay tuned to keep up to date with trends.