Punk energy? Turned all the way up. Swatch’s new NO RULES collection is here to set fire to the status quo, with five riotous watches that don’t just tell time – they scream rebellion. Born from the same anti-establishment spirit that’s powered the brand since 1983, these pieces are for anyone who’s tired of playing nice.
Anarchy, But Make It Wristwear
Each watch in the collection reads like a punchy manifesto. BROKEN RULES throws soft blue against a studded black strap with a dial that deadpans: “RULES DO NOT APPLY.” If your aesthetic is chaos with a side of clarity, this one’s calling.
DISTORT MODE disrupts the grid with neon yellow and hot pink explosions – because subtlety is overrated. Meanwhile, BLANK CHECK rips through plaid, paper tears, and raw street art vibes – and it’s rocking SwatchPAY! so you can rebel and tap to pay.
Then there’s PIERCED EDGE, literally held together by a safety pin with a square dial that rejects every round-faced basic you’ve ever met. And if you're still not convinced, LASH OUT dares you to “DO WHATEVER THE … YOU WANT” in checkerboard and hi-vis detail.
Wear It Loud, Wear It Proud
This is a full-blown identity shift. The NO RULES collection is available on Swatch.com and in stores worldwide. Swatch just gave you the permission slip you didn’t need — now go break something (in style).
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