Sexyy Red Launches Northside Princess

Sexyy Red is bringing her bold, no-holds-barred energy to the beauty world with the launch of her new makeup and lifestyle line, Northside Princess. Known for hits like "Pound Town" and "SkeeYee," the rapper is all about encouraging everyone to “own their ‘sexyy-est’ selves” — unapologetically and without any apologies.

In collaboration with Club Kuma, Northside Princess is a perfect reflection of Sexyy Red’s wild, fearless persona — the same one that’s made her a standout in the rap game. To kick things off, she’s dropping the limited-edition “Sexyy Gloss Kit” — a collection that’s as audacious as her music. First teased on Instagram back in August, this eight-piece set features glosses with names like “Coochie Juice” (a clear gloss with holographic sparkles) and “Bootyhole Brown” (a gold-leaning quartz with multidimensional shimmer). Plus, Sexyy Red’s glosses break the mold with funky colors like blue, green, and yellow — because who says your lips can’t pop in technicolor?

But it’s not just about bold shades. Each gloss in the kit is vegan and cruelty-free, infused with a sweet mango flavor that’s perfect for all-day wear. Whether you’re channeling your inner sexyy or just want to add some sparkle to your day, these glosses deliver — and with a conscience.

The Northside Princess “Sexyy Gloss Kit” is now available for pre-order on the brand’s website, with the full collection dropping on November 29. Ready to rock your most daring, unapologetic self? This gloss kit is here to help you do just that.