Rosie Huntington-Whiteley Launches Rose Inc. Beauty Brand

The supermodel’s long-anticipated beauty line, Rose Inc. is finally launching on the 27th of August.


Over the past two years, Huntington-Whiteley has partnered with Amyris – a leading US beauty biotechnology company, which prides itself on sourcing only clean, natural ingredients. Rosie has joined forces with CEO, Caroline Hadfield, who has been with Amyris Inc. in varying projects since 2015. Both women share the same vision – creating a brand that is both conscious-driven and effective. 


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For the model-turned-entrepreneur, it is vital that the collection upholds ethical standards whilst promoting sustainability. The actress has been keen to “cement” her authority in the industry for a while, and by incorporating such a wide range of plant-based, renewably sourced ingredients, the Victoria’s Secret legend certainly has. 

The blonde beauty has said, “I wanted to build a site to get across my passion for beauty, to learn, to build a community”. Having suffered with acne-prone skin for most of her adult life, Rosie has ensured that each product is non-comedogenic, providing skin-solutions as well as fresh-faced complexions. 

Offering everything from light-weight foundations to defined, eyebrow shaping gels – the collection, dubbed “Modern Essentials” promises to have every step of your beauty regime covered. The makeup and skincare range will feature nine pieces in total, aiding your quest to achieve a natural, radiant glow. 


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Setting the beauty line apart from its competitors is its eco-friendly ethos. All the packaging has been sustainably sourced, with many of the products being refillable as well as being vegan and cruelty-free. 


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Built on authenticity and the premise of “less is more”, Rose Inc. will have you showcasing an effortless, off-duty model look in no time. The collection drops exclusively at SpaceNK (UK) and Sephora (US) this Friday. 


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