Rihanna Lines Up Fenty Beauty's First Lip Liners
All-day wear for all skin tones.
Pop icon Rihanna expands her Fenty Beauty empire with the launch of the brand's first-ever lip liner collection, the "Trace'd Out Lip Pencil." This long-awaited addition promises to elevate lip routines with its focus on long-lasting wear and defined looks.
Continuing Fenty Beauty's commitment to inclusivity, the Trace'd Out collection features a range of 10 shades designed to flatter a diverse range of skin and lip tones. The press release describes the Trace'd Out Lip Pencil as a "creamy, long-wear formula" with a unique selling point: the absence of a white base. This innovative approach utilizes pure pigments, resulting in a richer color payoff compared to traditional lip liners. The result? A smooth application that delivers a "velvet-matte" finish.
The launch comes after months of anticipation from fans. Rihanna says, “I’m so excited to FINALLY introduce Trace’d Out Lip Pencil to Fenty Beauty’s lip collection! We perfected this creamy, long-wear formula and have a range of 10 shades that are flattering across all skin and lip tones.”
Retailing for $20 USD, the Trace'd Out Lip Pencils are available now for purchase online at the Fenty Beauty website and in stores. With its emphasis on long-wear, rich color, and inclusivity, this new launch promises to be another hit for Rihanna's ever-growing beauty brand.
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