CELEB BEAUTY
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The raw aesthetic that redefined fashion.
Or is this the accessory we all need in our lives.
Hailey Bieber has again broken the internet when she leaked her latest development for her beauty brand Rhode on her Instagram, racking up over 2 million likes.
This unique product is seemingly the first of its kind on the market, a silicone phone case that holds your lip balm for you. No more rummaging through your bag looking for a loose lip balm, no forgetting to bring one out on a particularly dry lip day, it’s right where you need it. Mrs Bieber has well and truly built up the hype for this product, and the internet is going WILD for it.
The case comes in a pale grey shade matching the rest of the Rhode packaging, and is compatible with the iPhone 15 pro, iPhone 15 pro max, iPhone 14, and iPhone 14 pro max. The case has an embossed Rhode logo and is designed to fit the matching Rhode Peptide Lip Tint Or Lip Treatment inside of it. So, if you’ve been wanting to try this case, you better get your hands on one of these lip balms. And if your lip balm runs out, you better go and buy another one otherwise your Rhode phone case is rendered useless. Marketing genius, if you ask me.
Furthermore, the combination of the embossed logo and branding on the packaging is just continual free promotion for the brand by the user. Don’t believe me? Every time you snap a mirror selfie and post it on Instagram, what do we see? Rhode. Every time you pull your phone out to take a call? Rhode. I think you get the picture.
So, it’s official. Hailey Bieber is taking over the internet (and our phones). I can’t tell if I’m mad about it or just mind-blown by her marketing techniques.
If you want to join in on the Rhode phone case hype, you can sign up to their waitlist for the product's launch on February 27th. It’s still uncertain whether these are a limited edition snag or a permanent product, so act fast!
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