Pull&Bear's New '19.91 COLOURS' Campaign Brings Vibrancy to Autumn and Winter
As the summer ends, the European brand are refusing to say goodbye to bright and warm complexions.
Whilst the term 'monochrome' can often evoke images of rigid and unrelenting black and white, the newest demonstration from Spanish label Pull&Bear demonstrates the word's ability to describe the exact opposite.
In a campaign designed to highlight some pieces in their latest AW21 release, the range follows the familiarly diverse, eclectic and casual style the brand is known for. Whole outfits comprised around one singular color palette are built from hoodies, skirts, knitwear, puffer jackets (as well as accessories) - the offerings are expansive and statement enough to perhaps even open up the possibility of unisex items.
The nature of monochrome campaigns like this allows for customers to mix and match pieces, thus in theory promoting a more sustainable model of fashion consumption based upon the ability to produce more options without the need for continuous new purchase. This is an exciting development for a brand with such affordable pricing, and a delightfully bright collection for the colder months.
If you're unable to get to your nearest store, check out the collection online here.
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