The Scent of Control: Prada Paradigme Takes Berlin
A whisper that says you don’t need to be loud to be seen.
For the launch of its new masculine fragrance Prada Paradigme, Berlin’s Victoria zu Berlin was transformed into something between a dreamscape and a lab experiment in desire. The air was thick with perfume and ego. Everyone looked like they knew the password.
A Dinner You Could Smell
Guests were led through a sensory playground, where Paradigme’s scent revealed itself through sculptural installations and tactile moments that blurred the line between art and indulgence. Christian AB’s DJ set pulsed under the chandeliers, the beats syncing with the slow release of fragrance in the air. It wasn’t just a launch—it was a seduction exercise.
The Faces Behind the Fantasy
Berlin’s golden children showed up glowing: Louis Hofmann, Aino Laberenz, Clemens Schick, David Schütter, Gina Stiebitz, and Langston Uibel. Each looked like they’d just stepped out of a black-and-white Prada campaign. The energy was intimate but charged, like everyone was in on a secret that smelled faintly of power, steel, and sex.
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