Polaroid Flip Is Here: Meet The Smartest Instant Camera

Flipping Brilliant: Polaroid is turning the page on instant photography (again) with the launch of the Polaroid Flip—a feature-packed, point-and-shoot instant camera that fuses decades of legacy with today’s techy expectations. Think iconic design, serious lens power, and just enough innovation to keep it fresh without losing its vintage soul.

A Retro Rebel With a High-Tech Heart

The Flip isn’t your grandma’s Polaroid—though she’d probably love it, too. This stylish snapper is equipped with a Hyperfocal 4-Lens System that selects between four sweet spots based on your subject’s distance, guaranteeing sharpness whether you’re snapping a friend or a scenic view.

But wait—there’s more. The Sonar Autofocus system uses sound waves (yes, really) to keep your subject in perfect focus, even in low light. Add Polaroid’s most powerful flash to date and a new scene analysis feature that warns you of exposure mishaps before you shoot, and you’ve got the most reliable instant cam in the game.

And did we mention the flip-top lid? Not just a quirky design move—it shields the lens and flash while adding a playful twist to your shooting ritual.

A Real Moment, Not Just Another Post

In a world of fleeting stories and digital noise, the Polaroid Flip invites you to slow down and mean it. With only eight shots per film pack, every click counts—making each photo a keepsake, not just content. Whether you’re capturing sunsets, street art, or just your cat being dramatic, the Flip helps you live (and shoot) more intentionally.

It’s instant photography for people who are tired of instant gratification.

Launch Details & Features at a Glance

• Release Date: April 29 (early access from April 15)

• Price: €219 / $199.99 / £199.99 / CNY 1699

• Availability: Online at polaroid.com from April 29; in stores May 13

• Film: Compatible with Polaroid i-Type & 600

• Battery: USB-C rechargeable

• Extras: Connects via Bluetooth to the Polaroid app for remote shooting, manual controls, double exposure, and self-timer mode

Bottom line? The Polaroid Flip is nostalgia with benefits. It’s for people who want to feel their photos, not just scroll past them. A love letter to analog with a brain full of smart tech.

Flip it. Snap it. Frame it.