Pinterest Has Become Gen Z's Favourite Source Of Fashion Inspiration
The platform is governing the fashion game.
Pinterest is the ultimate labyrinth of photo collections. From ‘cottagecore’ and ‘dark academia’ aesthetics to minimalist room decor ideas, it’s function is simple yet all the rage for many users, in particular, Gen Z.
Shortly after it’s release in 2010, Pinterest became a sensation, where it’s key demographic dominated by millennials and Gen Xers in search upon DIY hacks, interior decorating tips, and wedding planning inspiration. Now, change is taking place with Gen Z steadily beginning to embrace Pinterest as well, primarily for its fashion expertise.
For 18-year-old Youtuber and social influencer Hope Eve, Pinterest is at the prime of her fashion game: “Pinterest is such a big thing right now and always keeps up to date with the latest fashion trends. It’s a great way to easily view any type of style/outfit no matter what your style is, I could spend hours looking through different looks or creating inspiration boards for myself.” Hope, flourishes in the world of fashion embracing her admirable ‘fits on her Instagram whilst inspiring her followers with advice, tips, looks, and styles.
With Pinterest, it’s function is effortless -you spot a picture you like, pin it to a “board” of your creation, and share these boards with your followers. Easy work right? But, why is it that we are so drawn towards this innovative platform? With its peaceful-escape like presence, Pinterest acts as a learning aid for those searching for helpful resources or advice in the fashion world “If I’m stuck on how to pair an outfit together I might type in the item I’m struggling to wear and it’ll show how other people have paired it to make an outfit!” and “it's really fun, you get to create boards of what you like, for example, what you want to wear this month or just a sweatshirt board."
Surging in popularity, you might have found the ‘recreating outfits from Pinterest’ trend taking over the ‘for-you pages’ of Tik Tok. Head on over to Youtube and likewise, trending videos from your favourite fashion enthusiasts including; HeyitsHope, Eva Meloche, and Emma Chamberlain embrace the craze. So why are these 15-second videos so popular? Well, when it comes to Hope’s love for making fashion videos, she says “it’s a great way to show my followers how fun and easy it is to pair an outfit together from finding a picture on Pinterest! It’s almost like a challenge too, to see if I can make my outfit as similar to the photo!”
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