Nike Unveils The 14 National Team Collections For This Summer’s Football Tournament In France
The future is female and colorful.
On Monday, Nike gathered more than 40 of the world’s top female athletes in Paris to present the 14 National Team Collections. Nike just announced a three-year partnership with UEFA Women’s Football, planning to make football the leading female team sport in Europe and support the ‘Together #weplaystronger’ initiative. Additionally, Nike keeps on supporting elite football programs from North America to China, standout female athletes worldwide, as well as basketball programs all over the world.
The Presentation took place on a giant turning platform showing off the female athletes from all over the world with different heights and body types. Nike is addressing barriers to girls’ participation in sport through new community partnerships and access to products to help girls play with confidence. In Paris, they are partnering with ‘Sport dans la Ville’ to train female coaches and engage girls through sports ranging from football to boxing. Globally, Nike is collaborating with Women Win and Gurls Talk to support rising female coaches who are inspiring the next generation of girls to be active. They are also piloting a program to provide products such as the Nike Pro Hijab and Nike Classic Sports Bra to girls in need through schools and community partners worldwide.
Echoing this focus on women’s-specific precision, engineering is Nike’s Spring/Summer 2019 high-performance bra collection that features 57 styles in sizes up to 44G, enabling more women of more shapes, sizes and sport interests to get after it. These two examples are illustrative of a broad-ranging effort to rethink fit and serve female athletes with a wide range of options – for fit, support, feel and style.
But not just female support was the center of attention in the presentation. Nike is also using sustainability as an opportunity for creativity and critical design unlocks. While they already showed through the use of plant-based dye in the Nike Plant Color Collection, the excess Flyknit yarn for the VaporMax2 Random’s upper and the 50 percent recycled natural leather for the Flyleather, Nike is bringing recycled wear to the next level. By creating all Nike football kits from recycled bottles. Now, more than 1 billion plastic bottles are recycled into new Nike products per year making them the top user of recycled polyester in the textile and apparel industry for five years in a row.
Additionally, all Nike football kits are made from recycled bottles. Nike products have diverted more than 6 billion plastic bottles from landfills since 2010. Now, more than 1 billion plastic bottles are recycled into new Nike products per year and Nike has been the top user of recycled polyester in the textile and apparel industry for five years in a row.
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