NewJeans' Danielle Named YSL Beauty Ambassador
Go get that bag, Danielle!
On March 13, fans of the K-pop group NewJeans couldn't contain their excitement when the news that Danielle became the latest ambassador of YSL Beauty was released.
Campaign images and videos of the singer promoting YSL’s Candy Glaze lipstick were also shared online.
According to a statement from the brand, Danielle will work with the luxury brand as "a rising star and icon of the MZ generation."
The move marks the second major collaboration as an individual for the Korean-Australian singer.
Previously, Danielle was also chosen as the face of the Burberry brand under Daniel Lee's reign.
Besides fashion and beauty contracts, the NewJeans member is also an ambassador for Levi's and McDonald's Korea.
2022 bought great success for all four members when respectively chosen to be ambassadors of various high-end brands. Minji represents CHANEL, Hanni is affiliated with Gucci and Armani Beauty, and Hyein is working with Louis Vuitton.