Kate Moss’ Daughter Lila Is The New Face Of YSL Beauty
Like mother, like daughter.
Lila Moss, daughter of supermodel Kate Moss, has been announced as the newest U.S. ambassador for YSL Beauty, joining the likes of Dua Lipa, Kaia Gerber, Zoë Kravitz, and Lil Nas X, among others.
"We are thrilled for our partnership with Lila and proud to celebrate her bold and confident character," said Laetitia Raoust, general manager of YSL Beauty USA. "She captures the power of self-expression and authenticity, and how that can manifest through makeup. She represents her generation's beauty and for that, we couldn't be happier to welcome her to the brand."
Lila also expressed her excitement, saying: "I'm so excited to be working with YSL Beauty. Being authentic and staying true to myself is really important to me and I'm so pleased to help spread YSL Beauty's message of empowerment and self-expression through makeup."
The 20-year-old had a big 2022, attending the Met Gala, starring in a Tommy Hilfiger campaign and walking the runway for brands like Coperni, Fendi, Versace and Richard Quinn.
Lila Moss will be featured in the brand's biggest and most iconic makeup campaigns featuring products such as All Hours Foundation, Rouge Volupté Shine Lipstick, Lash Clash Mascara, and Rouge Volupté Candy Glaze Lip Gloss.
This isn't Lila Moss's first venture in the beauty world. In 2018, she was named a brand ambassador for Marc Jacobs Beauty, which the model called an "honor" in an Instagram post.