MELLER’s New 2026 Drop Is The Ultimate Main Character Moment

Meller's NEW COLLECTION 2026 just landed, and the campaign is giving main-character vibes all the way. Starring model and influencer Lily Rowland (who’s sitting at over 1 million followers), the whole thing plays with the idea of being watched, whether the spotlight hits you by accident, through gossip, or because you’re wearing a pair of shades that demand attention. The message is clear: when eyes are on you, you decide what to do with them.

The campaign film has a cinematic chase feel, tension, drama, control, basically the perfect mood for stepping into a new year where you’re done playing small. 

The collection itself brings 13 fresh styles in debut colorways. Leading the pack is ADE, their newest cat-eye silhouette that’s already become a bestseller (and apparently sells out almost instantly in some drops). ADE takes the classic 2000s cat-eye shape, blows it up oversized, and gives it a sporty-core sophistication presence without trying too hard. It’s already being called the must-have frame of ‘26. The rest of the lineup mixes bold, confident designs for people who take up space on their own terms unfiltered, unapologetic, and very visible.

Prices start at $49, and the full NEW COLLECTION 2026 is available now on mellerbrand.com and in selected stores. If you’re ready for a reset that comes with attitude and a killer pair of sunglasses, this drop feels timed perfectly.