MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign
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MELLER Goes Full Survival Mode With Its First Reality Campaign

Castaways, chaos, and killer shades.

POSTED BY ZOE TYLER

MELLER just flipped the script on your average fashion drop — and turned it into a full-blown reality survival saga. The brand’s latest campaign, MELLER Survivors, maroons five viral creators on a sunglasses-shaped island armed with nothing but sun, sand, shade, and one case of their newest collection. It’s “Cast Away” meets Gen Z drama with a runway twist — think SPF, sabotage, and sunglasses so hot they deserve their own tribal council. 

From the moment the cast touches down, it’s all about alliances, aesthetic fishing sessions, and battling the elements — with style, of course. Whether it’s D’nieccio forming a shady alliance or KAI turning heads (again), MELLER’s new drop proves one thing: survival never looked this good. 

5 Survivors, 5 Sunglasses, Infinite Summer Energy

Forget your basic beachwear — MELLER’s new collection is engineered for heat. Each of the five styles brings serious main-character energy to your summer rotation, whether you’re lounging poolside or navigating social jungle drama.

KAI leads the charge with sleek oval frames in shades like Tigris Brown and Maroon — sharp, elegant, and impossible to ignore. For something bigger and bolder, BINTA gives you that oversized ‘90s glam that practically screams VIP cabana. Need edge? FOLA’s retro cat-eye silhouette is your go-to. Then there’s YARA — fierce, angular, and completely future-proof. And for softer moments, CHINUA’s Fog Olive brings muted calm to the chaos.

Each pair is sustainably made using bio-based materials that slash energy use by 30% and cut out the fossil-fuel fluff. It’s eyewear for a better world (and better selfies).

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